‘Hi, can I speak with UNHCR?’ Mobile messaging apps are the fastest-growing digital communications phenomenon to date. Today, more than 2.5 billion people around the world use messaging apps, a figure that is expected to rise to 3.6 billion by 2018 – that’s almost...
It was something Natalia Nahra had noticed at every turn of her career. When people had trouble accessing good information, they struggled to make the best choices. It was true in the United States where she had practiced law; average employees strained to understand...
A phrase I’ve often heard from colleagues when discussing ‘accountability’ is: ‘I know what I need to do, but not how to do it’. Moving beyond theory to the practical – to actually closing the feedback loop – is notoriously challenging. Especially in an emergency. How...
The need for differentiation and the role of mass customization. No community is homogenous – meaning there is no ‘silver bullet’ or one ‘best channel’ to communicate via. Everybody accesses and consumes information in a different way – we are all unique....
In late 2015, UNHCR – in collaboration with local partner AMIDEAST – established Tawasul, a humanitarian call centre in Yemen. Tawasul, meaning dialogue in Arabic, was the first of its kind in Yemen and shared humanitarian information through a toll-free number five...
