{"id":4124,"date":"2016-11-15T05:12:33","date_gmt":"2016-11-15T04:12:33","guid":{"rendered":"http:\/\/innovation.unhcr.org\/?p=4124"},"modified":"2017-10-24T23:42:29","modified_gmt":"2017-10-24T21:42:29","slug":"innovation-imitation-in-uganda","status":"publish","type":"post","link":"https:\/\/www.unhcr.org\/innovation\/innovation-imitation-in-uganda\/","title":{"rendered":"Innovation or Imitation in Uganda"},"content":{"rendered":"<h2><strong>Boda Boda Talk Talk: an idea that worked <\/strong><\/h2>\n<p>A few years ago a friend working with Internews slapped a \u2018<a href=\"https:\/\/internews.org\/our-stories\/project-updates\/boda-boda-talk-talk\" target=\"_blank\">Boda Boda Talk Talk\u2019<\/a> sticker to my laptop and excitedly told me about the organization\u2019s new project in South Sudan. Looking at the \u2018BBTT\u2019 emblazoned on my computer, I realized I didn\u2019t know what a Boda Boda was \u2013 let alone how it could Talk Talk. Fast forward to early June this year: I\u2019m meeting with a group of displaced women in a site in Juba who are as enthusiastic as my friend about BBTT. I was hooked.<\/p>\n<p>Amongst the displaced people living in the site next to the UN Mission in Juba, BBTT ranks with radio as a one of the main preferred sources of information. The Internews initiative uses quad bikes \u2013 a variance on the traditional East African Boda Boda motorcycle taxis \u2013 kitted out with audio equipment. The bikes share pre-recorded information by playing amplified 25-minute radio shows at \u2018Listening Points\u2019 around the site. BBTT started in Tong Ping and now the information sharing activity has spread across sites in Juba. Regular assessments in these areas indicate that people find the audio recordings informative and useful. Whilst in Juba, I managed to see BBTT in action and saw how well it engaged community members who gathered around the quad bike for the latest updates.<\/p>\n<h2><strong>Uganda: A similar BBTT \u2018use-case\u2019 \u00a0<\/strong><\/h2>\n<p>Since July this year, over 290,000 people have arrived into Northern Uganda following an escalation of violence in South Sudan. A new settlement for refugees \u2013 Bidibidi \u2013 has been established in the West Nile region. As of November 8<sup>th<\/sup> 2016, there were over 200,000 people living in this new site. The settlement now covers 5 sub-counties in Yumbe district and is approximately 180 km<sup>2<\/sup>. The Emergency Lab joined colleagues from the Uganda operation and the surge Emergency Response Team to support UNHCR\u2019s response to these new arrivals. Of course, there are immense challenges faced when establishing a new settlement the scale of Bidibidi, especially in such a short timeframe and in a very rural setting.<\/p>\n<blockquote><p>The Emergency Lab was specifically focusing on supporting communication with communities \u2013 identifying innovation solutions to help improve information-sharing and feedback in such a challenging context.<\/p><\/blockquote>\n<p>Being new to the settlement, many of the recent arrivals expressed the need for improved information on services available \u2013 including dates for food distributions, knowing where schools and health centers, as well as how to find family members. Based on our discussions with refugees and <a href=\"http:\/\/www.cdacnetwork.org\/tools-and-resources\/i\/20140721171402-wj4au\" target=\"_blank\">rapid information needs assessment<\/a>, we found that people preferred to receive \u2018audio information\u2019. Low literacy levels limited the effectiveness of posters, leaflets and banners and the constantly changing context made these difficult to update. The size of Bidibidi is huge \u2013 it can take 1hr 30 to travel from one zone to another over rough roads &#8211; the information needs cannot be met by face-to-face communication alone. We needed a mobile, audio solution that could be rapidly established using local resources. Was this a use case for BBTT2?<\/p>\n<h2><strong>Copy and pasting BBTT <\/strong><\/h2>\n<p>On paper, BBTT could provide the channel and mobility that was needed in Bidibidi \u2013 so we were keen to test the initiative in this new context. We quickly realized that the newly cleared \u2013 very muddy \u2013 roads of Bidibidi were best navigated by a two-wheel drive Boda Boda. The two-wheel motorbike is a key form of transport in this part of the world, and a key way for people to generate income. Some people had brought motorbikes from South Sudan, with many others knowing how to ride. We weren\u2019t short of drivers or bikes. To fit on the bike, we needed a lightweight amplifier that could be easily attached to the back of a standard motorbike. Working our way through a number of electronics shops in West Nile region, we initially found an amplifier, solar battery and loudspeaker option \u2013 not a perfect solution but good enough to start testing within just a few days. We quickly realized that the set-up had too many component parts, making it cumbersome. To improve the design, we were researched and were able to source a chargeable \u2018static\u2019 speaker with a USB\/SD card port which proved to be far more portable.<\/p>\n<div id=\"attachment_4126\" style=\"width: 1968px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4126\" class=\"wp-image-4126 size-full\" src=\"https:\/\/www.unhcr.org\/innovation\/wp-content\/uploads\/2016\/11\/BidibidiEmergencyLab4.png\" alt=\"bidibidiemergencylab4\" width=\"1958\" height=\"1103\" \/><p id=\"caption-attachment-4126\" class=\"wp-caption-text\">The two-wheel motorbike is a key form of transport in this part of the world, and a key way for people to generate income.<\/p><\/div>\n<p>Looking for an immediate \u2018solution\u2019 to information needs, we identified key concerns within the refugee community and we were quickly able to develop and record key messages with them. Initially concerned that we\u2019d need to record in many languages \u2013 as there are over 60 indigenous to South Sudan \u2013 we were actually advised by refugees to only use English and Juba Arabic. These two languages are considered the most inclusive and would avoid us prioritizing or marginalizing a specific group \u2013 demonstrating how non-neutral language can be. We\u2019d included the recordings with MP3s from a South Sudanese artist called Silver X, recommended by refugees for his messaging on peacebuilding and general positivity.<\/p>\n<p>The first \u2018copy and paste\u2019 of BBTT was relatively successful. We\u2019d identified Richard &#8211; a South Sudanese Boda Boda driver \u2013 who had been forced to leave his bike behind when he fled. Borrowing his cousin\u2019s bike, we were able to secure the equipment using a car-tyre inner-tube. Who needs rope? Richard, began slowly riding around his neighborhood playing the information \u2013 stopping at market places, water points, and distribution areas to maximize the number of people who would hear the recordings. We worked together to identify listening spots \u2013 evolving quickly as services changed, markets emerged and structures were built. We also worked to establish a payment schedule to cover fuel costs and Richard\u2019s time, so that we were able to roll-out BBTT six days a week. We were advised by refugees to avoid broadcasting on Sundays, to avoid disturbing church services.<\/p>\n<h2><strong>Bidibidi\u2019s Boda Boda: It\u2019s good to \u2018lose control\u2019 <\/strong><\/h2>\n<p>To determine if BBTT could help meet the identified information needs, we wanted to continue testing it in different locations over a number of weeks. Given the scale of the settlement and the growing scope of Richard\u2019s \u2018rounds\u2019, I knew I wasn\u2019t going to have the direct oversight of BBTT that the control-freak in me would have preferred. Me \u2018losing control\u2019 was undoubtedly the best thing for BBTT \u2013 providing space for the project to evolve and adapt. This included the quick substitute of <a href=\"https:\/\/www.youtube.com\/watch?v=WNIPqafd4As\" target=\"_blank\">Celine Dion<\/a> for <a href=\"https:\/\/www.youtube.com\/watch?v=jEcETX2MHQs\" target=\"_blank\">Silver X<\/a>. This is a music choice I would have never considered \u2013 but Richard assured us it was requested.<\/p>\n<p>UNHCR colleagues and partners began actively engaging with BBTT \u2013 contacting Richard directly to share information. Responding to their requests, Richard opted to use the live microphone to share the most up-to-date information rather than the recordings. This evolution was very successful, as he was able to locally tailor the information and provide targeted details on the latest distributions or school opening hours. More importantly adopting the \u2018live\u2019 option enabled better interaction with communities as people would often call-out for further details and with requests for information. It was good to see this level of engagement with the communities, and Richard was able to come back to use with any questions and information needs raised through these \u2018amplified discussions\u2019.<\/p>\n<div id=\"attachment_4129\" style=\"width: 1968px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4129\" class=\"wp-image-4129 size-full\" src=\"https:\/\/www.unhcr.org\/innovation\/wp-content\/uploads\/2016\/11\/BidibidiEmergencyLab3.png\" alt=\"bidibidiemergencylab3\" width=\"1958\" height=\"1103\" \/><p id=\"caption-attachment-4129\" class=\"wp-caption-text\">To determine if BBTT could help meet the identified information needs, UNHCR&#8217;s Emergency Lab wanted to continue testing it in different locations over a number of weeks.<\/p><\/div>\n<p>BBTT has evolved well to the Bidibidi context. During our follow-up assessments, there was good feedback from the community and the majority of refugees polled were able to recall details of the information they had heard and found it useful. In discussions, people told us that they thought it was a good channel for sharing up-to-date information on relevant local issues. Group discussions with refugees also provided feedback on how to improve Bidibidi\u2019s BBTT with more \u2018magazine-style\u2019 content such as sports updates and current affairs. Based on this initial success we\u2019re planning to work with our partner <a href=\"https:\/\/www.rescue.org\/\" target=\"_blank\">The International Rescue Committee<\/a> to scale BBTT, expanding the number of drivers and speakers across the settlement. The project will definitely continue to adapt to stay relevant and effective in settlement of over 200,000 people. I\u2019m certainly excited to see how it evolves.<\/p>\n<h2><strong>Innovation or imitation? <\/strong><\/h2>\n<p>Is BBTT in Bidibidi innovative or have I just stolen Internews\u2019 idea? With a guilty conscience, I discussed this concern with John, my Emergency Lab colleague, and managed to absolve most of my guilt. BBTT is a great idea. Internews\u2019 research and the community feedback in South Sudan demonstrates its effectiveness at improving access to trusted sources of information. A top-down, cookie-cutter transplantation of BBTT into the Uganda context would have been pure imitation.<\/p>\n<div id=\"attachment_4127\" style=\"width: 1968px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4127\" class=\"wp-image-4127 size-full\" src=\"https:\/\/www.unhcr.org\/innovation\/wp-content\/uploads\/2016\/11\/BidibidiEmergencyLab.png\" alt=\"bidibidiemergencylab\" width=\"1958\" height=\"1103\" \/><p id=\"caption-attachment-4127\" class=\"wp-caption-text\">Based on the initial success of BBTT, UNHCR is planning to work with their partner The International Rescue Committee to scale BBTT, expanding the number of drivers and speakers across the settlement.<\/p><\/div>\n<p>While this may have been the sincerest form of flattery for Internews, it certainly wouldn\u2019t have been as effective as the current Bidibidi-based initiative. To work, the idea needed to evolve organically and quickly to the context. With Richard leading this evolution he was able to continuously make contextually appropriate improvements. Richard created value from the initial idea \u2013 simply put, this is innovation.<\/p>\n<p>&nbsp;<\/p>\n<p><em>We\u2019re always looking for great stories, ideas, and opinions on innovations that are led by or create impact for refugees. If you have one to share with us send us an email at\u00a0<a href=\"mailto:innovation@unhcr.org\" target=\"_blank\">innovation@unhcr.org<\/a><\/em><\/p>\n<p>If you\u2019d like to repost this article on your website, please see our <a href=\"https:\/\/www.unhcr.org\/innovation\/reposting-policy\/\" target=\"_blank\">reposting policy<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boda Boda Talk Talk: an idea that worked A few years ago a friend working with Internews slapped a \u2018Boda Boda Talk Talk\u2019 sticker to my laptop and excitedly told me about the organization\u2019s new project in South Sudan. Looking at the \u2018BBTT\u2019 emblazoned on my computer, I realized I didn\u2019t know what a Boda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[644,543],"tags":[232,490,491,326,384,492],"class_list":["post-4124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cwc","category-from-the-field","tag-cwc","tag-bidibidi","tag-boda-boda-talk-talk","tag-communicating-with-communities","tag-emergency-lab","tag-south-sudan"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation or Imitation in Uganda - UNHCR Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unhcr.org\/innovation\/innovation-imitation-in-uganda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation or Imitation in Uganda - UNHCR Innovation\" \/>\n<meta property=\"og:description\" content=\"Boda Boda Talk Talk: an idea that worked A few years ago a friend working with Internews slapped a \u2018Boda Boda Talk Talk\u2019 sticker to my laptop and excitedly told me about the organization\u2019s new project in South Sudan. 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