Fundraising campaign launched in Abu Dhabi
The UN Refugee Agency and its partner the United Arab Emirates Red Crescent Society, under the patronage of Sheikha Fatima Bint Mubarak, launched a major fund raising campaign in Abu Dhabi on Monday, with the aim to help refugee and displaced women and children around the world. The campaign proceeds will support UNHCR's projects for girls' education, livelihood, health and nutrition for some of the most vulnerable displaced women and children around the world
The "Sheikha Fatima Fund for Refugee Women" fundraising campaign will last 90 days and will draw attention to the plight of refugee women and children through lectures and events with civil society organizations, schools and the private sector. Entrepreneurs and corporate leaders will be particularly encouraged to take an active role in providing support. The campaign also includes a number of radio and television spots featuring refugee women and children that will be aired on major radio and TV networks in the UAE. A poster campaign is on display in shopping malls and on billboards, while mock refugee camps, public service announcements, roll-up stands and tents have been set up at the Dubai and Abu Dhabi International Airports, shopping malls across the Emirates and major road intersections in Abu Dhabi, as well as universities.
Sheikha Fatima bint Mubarak is the wife of the late Sheikh Zayed bin Sultan Al Nahyan and president of the UAE Women's Association, and a champion of the improvement of women. Sheikha Fatima has always stood by and supported projects aimed at improving the living conditions of refugee women in many parts of the world.