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On the starting line: Colombia launches Run for Life campaign


On the starting line: Colombia launches Run for Life campaign

A new interactive web game on displacement in Colombia, seeks to give participants a sense of what it means to be forced from home and to get the public, and private sector, more involved in addressing the issue.
28 July 2008
Internally displaced families, like this one in the Altos de la Florida shanty town in Bogotá, often live in desperate conditions.

BOGOTA, Monday July 28 (UNHCR) - UNHCR and 10 other partners have launched a nationwide campaign to help victims of forced displacement in Colombia.

The internet-based Corre por la Vida (Running for Life) campaign was launched in Bogota and Medellín, the country's second largest city, with a symbolic race by the campaign's organizers. The coalition brings together 11 partners working in the area of forced displacement, including the presidential agency Acción Social and the national association of displaced people, as well as some of the country's most influential media and UNHCR.

The campaign compares forced displacement to a long-distance race, which starts when people have no choice but to flee from conflict, violence or persecution.

The race has many hurdles along the way, from finding a new home and a reliable source of income to reaching long-term security and stability. The internal displacement crisis in Colombia is one of the largest and oldest in the world.

Stressing that displacement is always forced and that nobody chooses to "run for their life", Corre por la Vida seeks to galvanize the Colombian public and private sector to join in efforts to help. The message is that every Colombian can take action to contribute to a positive outcome.

By visiting, the participants will get practical information on how to help, examples of successful local initiatives, and testimonies from displaced people. The site also includes a special section for private businesses aimed at encouraging corporate leaders and entrepreneurs to take an active role in addressing the crisis.

While offering basic information right from the start, Corre por la Vida has been designed to encourage visitors to participate in its construction by posting their own ideas and suggestions for improvements.

The campaign builds on the success of the 2007 Year of the Rights of Displaced People in Colombia campaign, which resulted in the adoption of a new law in favour of internally displaced people (IDPs). It addresses some identified weaknesses like the gap between legislation and effective implementation and low participation of the private sector in the national response.

Colombia enjoys some of the most sophisticated legislation on internal displacement in the world and the government has significantly increased its budget to assist and prevent forced displacement. However, challenges remain. There were some 250,000 registered new cases of forced displacement last year and more than half of all displaced people live below the poverty line. The private sector has a crucial role to play in providing socio-economic stability to this sector of the population.

The Corre por la Vida campaign was developed with the support of the European Commission in Colombia.

By Marie-Hélène Verney in Bogota, Colombia