Behavioural analytics and social media to better inform crisis-affected communities

UNHCR Brazil developed, alongside MAGENTA, its first comprehensive Social and Behavioural Change Communications (SBCC) strategy, applying behavioural science and human-centred design techniques to improve refugee integration outcomes. Through participatory research and co-design with refugees, Indigenous communities, UNHCR staff, and partners, the project identified barriers preventing access to education, employment, and public services and translated them into targeted communication pathways. The strategy combines digital channels such as WhatsApp, Facebook, and UNHCR platforms with trusted community-based approaches, including community leaders and face-to-face outreach, to reach both urban and indigenous populations. The resulting framework provides UNHCR Brazil with an evidence-based, scalable model for increasing access to services, strengthening self-reliance, and supporting the long-term integration of Venezuelan refugees and migrants across the country. Read more about this project on MAGENTA's website.