Kwame Annom was announced as a Goodwill Ambassador for UNHCR, the UN Refugee Agency on 3 December 2020. Kwame is a member of the LuQuLuQu campaign and has helped to raise awareness and support for people forced to flee.
He is a professional chef and the owner of cooking company "Biishville", specializing in pop up dining and private chef services.
Kwame visited Ampain Refugee Camp in Ghana, where he learnt about UNHCR’s operations and programmes in providing emergency relief, shelter, education and vocational training to the refugees and asylum-seekers.
In 2018, Kwame hosted a private dinner with some notable personalities to discuss the refugee issue and the importance of supporting families forced to flee, where he auctioned customized chocolates and donated all proceeds to UNHCR. Also in 2018, Kwame developed the Celebrity CarWash to raise funds and awareness in support of families forced to flee.
At the LuQuLuQu Greatest Gift concert in 2019, Kwame auctioned his private chef services to raise funds for people forced to flee. He also participated in the Step for Safety walks in Ghana in 2018 and 2019.
He actively participated in several LuQuLuQu initiatives during the 2020 COVID-19 pandemic which were aimed at raising funds to support forcibly displaced families in the fight against the spread of coronavirus in refugee camps. Kwame continues to make personal donations and encourages his network of friends to also donate to the cause.
Kwame remains passionate about the plight of refugee families, and continues to support UNHCR with ongoing engagement to change the narrative of African refugee.