Adyen Giving for UNHCR: Turn payments into support for people forced to flee
Adyen Giving for UNHCR: Turn payments into support for people forced to flee
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Join UNHCR's Winter Giving Campaign
Activate Adyen Giving and join UNHCR, the UN Refugee Agency, in helping provide warmth, protection and hope to people forced to flee.
This winter, millions of people forced to flee will face freezing temperatures without adequate shelter, heating or winter essentials. Together with Adyen, UNHCR invites businesses to turn everyday payments into an opportunity to help.
Using Adyen Giving, your customers can donate or round up at checkout, online, in-store or in-app. Adyen will match every donation made in 2026. It’s a simple way to create more meaningful customer journeys, engage employees and demonstrate your commitment to positive change.
100% to UNHCR: Every customer donation goes directly to UNHCR.
2x the impact: Adyen will match every donation made in 2026, doubling the impact for people forced to flee.
With your support, UNHCR can provide protection, emergency assistance, and critical support to families forced to flee worldwide.
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About Adyen Giving for UNHCR
Adyen Giving is Adyen’s donation feature, enabling businesses to add a donation option to checkout. Customers can make a fixed donation (e.g. €1, €3 or €5) or round up their purchase. Since 2022, UNHCR has partnered with Adyen to make giving part of everyday transactions across Europe, the US, Canada and the APAC region.
For UNHCR, these small donations make a big difference. Collected at scale, they provide flexible funding that can be directed to where it is needed most, helping UNHCR respond quickly to emergencies and changing needs around the world.
Curious about Adyen Giving?
Find out more & contact Amber Scheer, Partnership Manager at UNHCR ([email protected] or +316 48 91 39 63).
How Adyen Giving works
1. Launch your checkout donation campaign
Already partnering with Adyen? Launching a donation at checkout or round-up campaign is straightforward. Adyen provides the payment technology, while UNHCR supports campaign planning, communications and impact reporting. As UNHCR is already onboarded with Adyen in many countries, businesses can easily launch campaigns across multiple markets, making it simple to scale their impact internationally.
2. Customers donate or round up at checkout
When customers complete their purchase, they're invited to support UNHCR with a donation or by rounding up their payment.
3. 100% of the donation goes directly to UNHCR, and is doubled by Adyen
The payment provider Adyen matches every customer donation in 2026, helping provide emergency assistance, protection, shelter, education and essential support to refugees and displaced families worldwide.
4. Measure and share your impact
Track donations through your Adyen Campaign Manager. UNHCR also provides impact reports, campaign assets, videos and storytelling content so you can share your results with customers, employees and stakeholders.
Why launch an Adyen Giving campaign for UNHCR?
Create stronger customer connections
Today’s consumers want to support brands that reflect their values. A donation at checkout gives customers an easy opportunity to contribute to UNHCR.
Strengthen your ESG and CSR strategy
Demonstrate measurable social impact by integrating charitable giving directly into your customer experience. Adyen Giving helps businesses move beyond commitments and create visible, trackable action.
Increase employee engagement
Purpose-driven initiatives help employees feel connected to something bigger. Businesses can use Adyen Giving campaigns to engage teams through impact updates, team talks by UNHCR’s partnerships team and much more.
Create impact without complexity
If you already use Adyen, launching a checkout donation campaign is simple. Adyen’s technology and support teams help integrate giving into your payment flow, while UNHCR supports campaign communication and impact storytelling.
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What support will you receive?
UNHCR will support your business in engaging both customers and employees throughout the campaign.
For your customers
Ready-to-use communications materials for online and in-store channels, helping you raise awareness and share the impact of the campaign.
For your employees
Team talks, educational materials and personal stories from the field to help your employees connect with the cause and become part of the campaign.
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The impact your business can make
From one small donation to a big impact. What could your customers achieve together?
For example, a company processing 1 million transactions monthly:
1 million transactions per month
8% with a donation
€1.50 average donation
€240,000 raised in two months
€480,000 with Adyen matching
Together, this could help around 3,500 families stay safe and warm through the winter.
Trusted by leading brands
Since partnering with Adyen in 2022, checkout donation campaigns have raised more than €17 million for UNHCR, thanks to customers of companies including UNIQLO, Decathlon, Elgiganten and Vinted, and Adyen’s matching.
These campaigns have shown how simple customer donations can generate significant humanitarian impact while strengthening customer engagement and demonstrating corporate purpose.
UNIQLO
Since 2023, UNIQLO customers across Europe have donated more than €2 million through Adyen Giving, including Adyen's matching contributions.
Read the UNIQLO case study here: UNIQLO & Adyen: Turning everyday retail into impact.
“Fast Retailing, UNIQLO’s parent company, has been a partner of UNHCR since 2011. This spring we are proud to once again team up with Adyen in all our European stores by offering a donation option at checkout. Here, customers can choose to donate to UNHCR, making every purchase an act of kindness that provides vital support for refugees.”
Maria Samoto le Dous - Head of Sustainability, UNIQLO Europe
Ready to launch an Adyen Giving donation for UNHCR this winter?
Together, we can make every transaction count for refugees. Partner with UNHCR through Adyen Giving and join leading retailers in helping people forced to flee by supporting emergency response, protection, and long-term solutions.
Contact Amber Scheer, Partnership Manager at [email protected] or +316 48 91 39 63.
Does Adyen Giving (offering donations at checkout) cost my business anything?
No, there are no additional costs. Customer donations are processed separately and transferred directly to UNHCR.
Can Adyen Giving be used as a round-up campaign?
Yes. Businesses can offer fixed donation amounts or implement a round-up campaign, allowing customers to round up their purchase to support UNHCR.
Can customers donate in-store and online?
Yes. Adyen Giving supports donation at checkout across in-store, online and in-app payment experiences.
How do we measure campaign performance?
You can monitor donations in your Adyen Customer Area. UNHCR also provides detailed impact reporting and campaign updates.
Can we support a specific emergency or programme?
Yes. You can choose to support UNHCR's Emergency Action Fund, education programmes or other emergencies, depending on your company's objectives.
How are the donations to UNHCR used?
Flexible donations to UNHCR provide protection, emergency assistance, and critical support to families forced to flee in Ukraine, Sudan, Syria and beyond – wherever it’s needed most. If your business is interested in supporting specific emergency causes, global education programmes or other programmes this is also possible.
Will my customers see extra charges on their statement?
Yes. Donations are treated as a separate transaction. Your customer’s statement will show the original sale purchase with the venue details and a separate line item for the donation.
How can I refund my customers if they donated accidentally?
Donations are treated as separate transactions and can't be refunded from the system. If a customer requests a refund for a donation, please contact our support team at [email protected], and we’ll help you.