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Face-to-Face Fundraising

Face-to-Face Fundraising

You are most welcome to talk to our ambassadors to find out more our work and donation programs.

Face-to-face fundraising

Every year, millions of people are forced to flee their home. At UNHCR, we work to safeguard their rights and well-being – and have been doing so since 1950. While we receive donations from corporates and institutions, face-to-face fundraising remains one of the main fundraising channels for UNHCR to seek continuous donation from individual donors. Your support and generosity make it possible for us to continue to provide life-saving support to refugees, displaced and stateless people. Together, we also protect their basic rights and help them build a better future for themselves and their communities.

What is face-to-face fundraising?

Face-to-face fundraising is one of the most wildly used fundraising channels for non-profit organizations that involves inviting individuals to sign up as a monthly donor through fundraising ambassadors located in public areas such as shopping malls, MTR, pedestrian flyovers, bus terminals and ferry piers.

Fundraising ambassadors representing UNHCR will wear a blue or white uniform with UNHCR logo and carry identification badge and the original copies of the Public Subscription Permit issued by Social Welfare Department​. Fundraising toolkits are developed by UNHCR to ensure that all fundraising ambassadors represent UNHCR appropriately. Monthly donations can be made by auto-pay or credit card. For security reason, please note that the ambassadors should not accept donations in cash.

Public Subscription Permit Number:2023/156/1
To learn more about our recent street fundraising activities you can visit GovHK.

Other information:

  • Previous approved Charitable Fund-raising Permit and report in Hong Kong SAR (Details)
  • 2024 Approved Fund-raising Activities in Hong Kong SAR (Permit Number:2023/156/1) (Details)
  • 2024 Approved Fund-raising Activities in Macao SAR (Details)


Why we do face-to-face fundraising?

Here in UNHCR, we believe that the most effective way to connect people with our work is through personal contact, hence we have launched our face-to-face fundraising campaign to engage the general public through our fundraising ambassadors. Moreover, face-to-face fundraising is proven to be one of the most cost-effective methods to raise funding for our program in areas such as emergency response, shelters, and legal support.

Message from Our Fundraising Ambassadors

Our fundraising ambassadors enable us to reach the public and tell the stories of the displaced communities. Meet some of our fundraising ambassadors who are representing UNHCR to engage the public on the street.

Kiki Lam:

“As a fundraising ambassador, I always want to give it all my best. I can learn from others whether they want to support UNHCR or not. Every time I meet someone who’s willing to know more about our work, I will break into the role of a refugee, speaking about the hardship of being displaced, and hoping someone in the other end of the earth is willing to help.

I think the role of fundraising ambassador is very important, as we can enable the public to learn about the situation of displaced people. Whether they decide to support or not, at least I know they walk away knowing more about UNHCR and hopefully will cherish everything they have now. I will do my best as a fundraising ambassador and wish every displaced person will find a place to call home.”


Tommy Tang:

“I’ve been working on the street as a fundraising ambassador for over ten years. I never think it’s a demanding job, as my only hope is that more displaced person and children can receive assistance. ”


Each of our face-to-face fundraising team is supervised by a fundraising leader, if you happen to run into our team on the street, please feel free to speak to our fundraising ambassador to find out more about our work.

Guidance & Regulation

UNHCR is a member of the Face-to-Face Monthly Giving Alliance (hereafter named "Alliance"), which is a non-profit-led self-regulatory membership body to promote transparency and accountable standard of the Face-to-Face (F2F) monthly donors' recruitment in Hong Kong. UNHCR will fully support the “Code of Practice on Face-to-Face Regular Donors’ Recruitment in Hong Kong” and acquire the professional standards set up by the Alliance. To learn more on the Alliance and the practice: 

Please join us to protect people forced to flee their home.